creating opportunities. Building Partnerships.

An NIL Collective supporting Kansas Student-Athletes and working directly with businesses and individuals interested in partnering with them through Name, Image, Likeness activities.


Started in July of 2021 after the NCAA passed its NIL policy, Mass St. Collective was founded to assist KU student-athletes in building their brand and creating partnerships designed to produce permissible activities for them to monetize from their name, image, and likeness.

Mass St. Collective, named after the famous Massachusetts Street that runs through downtown Lawrence, helps student-athletes make positive contributions to our local communities while receiving compensation and growing their respective brands.

A proud partner of Kansas Athletics, Mass St. works to create opportunities and build partnerships for its nearly 500 student-athletes to leave a lasting impact for generations to come.

Looking to Make a One-Time Donation?

If you would like to show your support without the commitment of a membership, you can make a donation of any amount through our contribution form, and we will work to facilitate marketing opportunities beneficial to our athletes as well as our community to allocate resources fairly.

Corporate Partnerships

Corporate Partnerships

By partnering with us, you will enable Mass Strategies to ensure our Jayhawks have the platform, financial education, and support to be successful in growing both on and off the field. Whether you are looking to promote your business, event, or product, we will make it easy to connect with our athletes and achieve your goals.

We have three membership tiers available that are tailored to suit your business’s preferences and impact, but we are also open to unique ideas opportunities.

Mass St Email Subscription

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Receive updates from Mass Strategies and stay in the know about University of Kansas Student Athletes and NIL opportunities.

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